Bloggers, and especially mom bloggers, are flooded with emails from companies asking us to try this or that -- laundry soap, cereal, kid's DVDs, whatever. The list goes on. Many of the pitches are feeble at best. A few are good, and get the results the companies intended. As a blogger and a marketing professional, I am on both sides of this interaction, and write about it often on my marketing blog Marketing Roadmaps.
But what about when we write about something on our own? Positive or negative. How much weight do companies in general give to unsolicited blogger opinions? How much weight do we think they should give our opinions? Lately I've begun to think that most companies still don't get it. Not only do they not reply to criticism, but also they seem to ignore positive comments about their firms. Are they not listening or do they just not know what to say?
Here's a chance to let your voice be heard. I recently became a Fellow with The Society for New Communications Research, and one of the projects I've been involved with is a study with our corporate partner Nuance about customer service. Among other things, we are trying to understand whether bloggers think their opinions matter.
If you have a moment, please take the survey. Should you be interested in attending the Society's conference in April, everyone who completes the survey gets a special discount.
But even if the discount doesn't matter for you, your opinion on this important issue does. Please take the few minutes to weigh in. It will make a difference in the long run.
Thanks.
Tags: Society for New Communications Research, SNCR, customer service, Nuance
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